How much do incidents really cost?
Calculate the true cost of IT incidents — from engineer response time to customer impact and reputation damage.
Incident Details
Severity multiplier: 2x
How long the incident lasted
Number of responders
Fully loaded hourly rate
Customers impacted by the incident
Average revenue per customer per hour
Direct Engineering Cost
$3.0K
5 engineers x $150/hr x 4hrs
Customer Revenue Impact
$2.0K
1000 customers x $0.50/hr x 4hrs
Opportunity Cost
$1.5K
Work not done while responding
SLA Credit Exposure
$400.00
Credits owed (2x severity)
Reputation / Trust Cost
$1.0K
Estimated brand impact (2x severity multiplier)
Total Incident Cost
$7.9K
Sum of all cost components
Cost Per Minute
$32.92
Every minute counts
Annualized (if monthly)
$94.8K
If this incident occurred every month
Reduce incident impact
Tools like PagerDuty, Datadog, Sentry, Opsgenie, and FireHydrant help teams detect, respond to, and learn from incidents faster.
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